Aereo and WWE: Disruptive Upstarts in the Land of Live Broadcast TV
Ever since YouTube streamlined the process for allowing anyone to easily post and watch videos online, the barrier to entry to provide and consume video has become incredibly low. Traditional television outlets have embraced online video to some extent, offering access to their most popular shows within a week, or sometimes a day after they originally air. What’s more, Internet-only services like Hulu Plus, Netflix, and Amazon’s Prime provide an extensive catalog of shows available on demand. One of the few remaining holdouts regarding online access to broadcast television is in the arena of live sports. Organizations like the National Football League (NFL) tightly control broadcast rights for live events, while other organizations, like World Wrestling Entertainment (WWE) and the Ultimate Fighting Championship (UFC), control access to their live events through pay-per-view broadcast. Both of these models, however, threaten to be up-ended by the new and novel approaches to content delivery.
WWE and the Digital Only Approach
A shake-up in the delivery of live sports can be found in this February’s launch of the World Wrestling Entertainment’s WWE Network. The WWE Network is a subscription-only streaming Internet video service that broadcasts professional wrestling events that were previously only available on cable and satellite television. The $9.99 a month subscription provides subscribers with access to WWE’s pay-per-view events, network original series, as well as a catalog of vintage wrestling programs from the past four decades.
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