RTs are Not Endorsements – Social Media Policies
“RTs do not = endorsements.” We’ve all seen it on Twitter bios, usually bios belonging to members of the media.
These kinds of disclaimers, disassociating the tweets from the people who retweet them, are common. The Twitter bio belonging to Brian Stelter of the New York Times (@brianstelter) notes, “RT & links aren’t endorsements.”
A Social Media Policy Addressing RTs and Linking
But for some, those disclaimers are not enough. Last fall, the Associated Press introduced an updated social media policy for its reporters and editors. As recently reported in Yahoo! News, the AP memo advised reporters and editors that “Retweets, like tweets, should not be written in a way that looks like you’re expressing a personal opinion on the issues of the day. A retweet with no comment of your own can easily be seen as a sign of approval of what you’re relaying.” The guidelines note, “[W]e can judiciously retweet opinionated material if we make clear we’re simply reporting it.”
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