MediaTech Law

By MIRSKY & COMPANY, PLLC

Appellate Court Upholds FTC’s Authority to Fine and Regulate Companies Shirking Cybersecurity

In a case determining the scope of the Federal Trade Commission’s (FTC) ability to govern data security, the 3rd U.S. Circuit Court of Appeals in Philadelphia upheld a 2014 ruling allowing the FTC to pursue a lawsuit against Wyndham Worldwide Corp. for failing to protect customer information after three data breaches that occurred in 2008 and 2009. The theft of credit card and personal details from over 600,000 consumers resulted in $10.6 million in fraudulent charges and the transfer of consumer account information to a website registered in Russia.

In 2012, the FTC sued Wyndham, which brands include Days Inn, Howard Johnson, Ramada, Super 8 and Travelodge. The basis of the claim stated that Wyndham’s conduct was an unfair practice and its privacy policy deceptive. The suit further alleged the company “engaged in unfair cybersecurity practices that unreasonably and unnecessarily exposed consumers’ personal data to unauthorized access and theft.”

The appellate court’s decision is of importance because it declares the FTC has the authority to regulate cybersecurity under the unfairness doctrine within §45 of the FTC Act. This doctrine allows the FTC to declare a business practice unfair if it is oppressive or harmful to consumers even though the practice is not an antitrust violation. Under this decision, the FTC has the authority to level civil penalties against companies convicted of engaging in unfair practices.

What exactly did Wyndham do to possibly merit the claim of unfair practices?

According to the FTC’s original complaint, the company:

  • allowed for the storing of payment card information in clear readable text;
  • allowed for the use of easily guessed password to access property management systems;
  • failed to use commonly available security measures, like firewalls, to limit access between hotel property management systems, corporate networks and the internet; and
  • failed to adequately restrict and measure unauthorized access to its network.

Furthermore, the FTC alleged the company’s privacy policy was deceptive, stating:

“a company does not act equitably when it publishes a privacy policy to attract customers who are concerned about data privacy, fails to make good on that promise by investing inadequate resources in cybersecurity, exposes its unsuspecting customers to substantial financial injury, and retains the profits of the business.”

Wyndham requested the suit be dismissed arguing the FTC did not have the authority to regulate cybersecurity. The appellate court found otherwise, however, stating that Wyndham failed to show that its alleged conduct fell outside the plain meaning of unfair.

The appellate court’s ruling highlights the need for companies to take special care in crafting a privacy policy to ensure it reflects the company’s cybersecurity standards and practices. This includes staying up-to-date on the latest best practices, and being familiar with the ever-changing industry standard security practices, including encryption and firewalls.

Read More

Privacy: Consent to Collecting Personal Information

Gonzalo Mon writes in Mashable that “Although various bills pending in Congress would require companies to get consent before collecting certain types of information, outside of COPPA, getting consent is not a uniformly applicable legal requirement yet. Nevertheless, there are some types of information (such as location-based data) for which getting consent may be a good idea.  Moreover, it may be advisable to get consent at the point of collection when sensitive personal data is in play.”

First, what current requirements – laws, agency regulations and quasi-laws – require obtaining consent, even if not “uniformly applicable”?

1. Government Enforcement.  The Federal Trade Commission’s November 2011 consent decree with Facebook user express consent to sharing of nonpublic user information that “materially exceeds” user’s privacy settings.  The FTC was acting under its authority under Section 5 of the FTC Act against an “unfair and deceptive trade practice”, an authority the FTC has liberally used in enforcement actions involving not just claimed breaches of privacy policies but also data security cases involving managing of personal data without providing adequate security.

2. User Expectations Established by Actual Practice.  The mobile space offers some of the most progressive (and aggressive) examples of privacy rights seemingly established by practice rather than stated policy.  For example, on the PrivacyChoice blog, the CEO of PlaceIQ explained that “Apple and Android have already established user expectations about [obtaining] consent.  Location-based services in the operating system provide very precise location information, but only through a user-consent framework built-in to the OS.  This creates a baseline user expectation about consent for precise location targeting.”  (emphasis added)

Read More

Who Needs a Privacy Policy?

A privacy policy?  Who needs a privacy policy?  Privacy is a mess.  You’re building an online business, and you figure you have to have a privacy policy.  But why?  Is “because everyone else has one” a good enough reason?  Ever wonder what you really need to know about privacy law?  I mean … what you have to comply with as a business operating in an online environment?

Here, then, the first of several Frequently Asked Questions about privacy policies.  Or to be more precise, here now some practical answers on privacy practices:

FAQ #1: Can I simply post a privacy policy and forget about it?  Short Answer: No.  Longer Answer: No, because as between posted statements and actual compliance, actual compliance is what’s required.  

Read More